Summary: Sauce made from ghost pepper, based on a homemade recipe passed down through generations in a family from the northern border of Mexico. The brand's goal was to professionalize the sauce's production for commercialization, with a look that could compete with other well-established products in the market.
The logo features the personification of a pair of ghost peppers face to face, referencing the brand's name, a play on the words 'amigos' (friends) and 'ghost,' giving the brand a friendly, approachable, and casual character. The result is an attractive and dynamic brand that, at first glance, speaks about the product it sells but stands out for its approach with bright colors and playful elements, in contrast to the use of dark tones, and aggressive, rustic assets widely used in the market for sauces of this style.
Year: 2023
Tags: Brand design, graphic identity, real client, agency work
BRANDING
AMIGHOST
PSYCOTERAPHIST VERÓNICA OCHOA
Summary: Verónica Ochoa Vega is a psychotherapist with +15 years of experience who, through the cognitive-behavioral method, provides support to her patients in one-on-one sessions at her private practice. Despite her extensive career, she needed to give a face, anonymous until now, to her profession, so that she could introduce herself to the public and reach new potential clients. The logo conveys the professionalism, commitment, and expertise that characterize Verónica Ochoa, along with the trust, empathy, and safe space she aims to provide to her clients at all times. This was achieved by avoiding the overused elements in the field of personal branding for psychotherapists, resulting in a unique solution that does not lose sight of the visual context in which the
competition unfolds.
Year: 2023
Tags: Brand design, graphic identity, social media, real client, freelance
BRANDING
Summary: Jawa is a brand of natural beverages, traditionally called "aguas frescas" which has been distributing its products in the northwest of Mexico for over 10 years. They take pride in their homemade, natural, and family recipes. In anticipation of their upcoming commercial expansion into the United States, they aimed to position themselves as a genuinely Mexican brand, boasting the necessary quality to compete and become a regular consumer choice.
With this in mind, a logo was crafted inspired by the popular graphics and signage known as “rótulos” found in Mexican small businesses. The result is dynamic, approachable, and has a traditional appearance, yet avoids using stereotypical elements that might detract from the genuinely Mexican narrative the brand seeks to convey. The label design proposes a striking, colorful appearance that stands up to the aesthetic standards of the market's major competitors.
JAWA
Year: 2023
Tags: Brand redesign, graphic identity, label design, real client, agency work
BRANDING
Summary: Maia Studio is an architecture and interior design firm with multidisciplinary influences, specializing in projects involving the design, management, and construction of residential, commercial, and hotel spaces. To stand out from the competition, a brand identity was developed from scratch with a distinctive brand narrative. Accompanied by brand design and graphic applications, Maia Studio is presented as an organic, sensorial, authentic, and professional brand.
The brand aims to bring a higher meaning to space design through unique introspection in each project. Maia Studio focuses on the uniqueness of each space to establish intimate and personalized connections with clients. Shifting the focus from buildings and places to the people who inhabit them, they create spaces full of life, humanity,
and closeness.
MAIA STUDIO
Year: 2023
Tags: Brand design, graphic identity, brand storytelling, social media, real client, agency work
BRANDING
The logo is constructed with sans serif characters of perfect geometry, initially reflecting the rigidity of other architecture firms. However, a sinuous and delicate line crosses the initial arrangement, representing the intimate and human perspective of the firm. The interaction of these elements symbolizes transition, adaptability, and breaking away from conventionality. The letter "I" in the center of the logo symbolizes the individual, and its connection with the other elements highlights the closeness and orientation towards people and their needs.
Chromatically, a dark bluish-gray and a pale cream are used for a soft and sophisticated contrast. Additionally, a triad of tones inspired by primary colors, but with lower saturation and brightness, creates an elegant palette that evokes simplicity and connection with the essential.
