Social media communication

POPITUPX

Summary: Popitupx is an independent blog that shares information and news related to the world of pop music through social media. Aspiring to become a prominent web portal and media outlet in the realm of entertainment news, the blog had the need to maintain a coherent and consistent visual style with its brand personality when publishing its content.

A modern, youthful, and casual graphic identity was designed, featuring distinctive elements and colors that allow versatile and seamless application to adapt to the variety of content offered by the profile. Graphics range from informative carousels, reviews, and promotional material to visuals for the web, among others.

Year: 2023
Tags: Social media communication, graphic identity

SOCIAL MEDIA

BACK TO HOME

CLÍNICA DE VÁRICES

Summary: ClÍnica de Várices (Varicose Vein Clinic) Tijuana is a specialized center for the diagnosis and treatment of venous diseases. Its objective on social media is to showcase its services and share relevant information with its followers. The designed graphic style strives to maintain brand consistency and personality across its messages, while the proportion of elements in the compositions conveys a sense of urgency. Collectively, the graphic material communicates an image of professionalism, trust, and modernity.

Year: 2021
Tags: Social media communication, graphic identity

SOCIAL MEDIA

BACK TO HOME

WORLD DESIGN CAPITAL 2024

Summary: In World Design Capital San Diego Tijuana 2024, an ongoing project, both cities come together across their border to host events and festivals under the prestigious title of World Design Capital. Given the magnitude of this event and its imminent impact on the social, cultural, and economic realms, a preliminary proposal for social media communication is presented.

The graphic material as a whole aims to be sensorial, elemental, and stimulating, encapsulating the concept of "design made by humans." It further emphasizes efforts to be visually appealing to design professionals in various disciplines, who constitute the target audience for this communication.